Practical stuff that comes from running things, not watching from the sidelines.

Published

What I'm writing now.

• AI-led engineeringRead

  What AI-Led Engineering and Transformation Actually Means

  Less about the model you pick, more about the business you build around it.

• Building teamsRead

  Building Product Engineering Teams Across Time Zones

  What I learned standing up global development centers in India, Europe and Southeast Asia, and why it matters even more with AI.

• SMB and enterpriseRead

  Small Business, Big Enterprise: What Each Taught Me About Technology That Pays Off

  The same AI can transform a 50-person company and a global giant, but not in the same way.

• Leadership and stewardshipRead

  Keep People Safe, Keep Your Promises

  What leading teams through relocation and uncertainty taught me about stewardship, and why it still guides my AI work.

Coming soon

Strategy, partnerships, and the quieter work of leading people well.

These upcoming ideas are shaped to sit with Building Digital Biz — creating digital businesses with AI — while the published pieces above stay Simon's own writing on this site.

• AI-era strategyComing soon

  AI Won't Fix a Strategy You Don't Have

  Strategy for builders putting AI to work in a digital business, tied back to revenue, margin and risk.

• Building teams and businessesComing soon

  Building From Zero: What a Founding Team Taught Me About Scale

  Lessons from founding teams that grow a digital business with focus and real customer care.

• Hyperscaler partnershipsComing soon

  Partnering With a Giant: How to Make Microsoft, Google and AWS Work for You

  Growing a digital business alongside the hyperscalers without getting swallowed.

• Leadership and stewardshipComing soon

  What Stays Constant When the Technology Changes

  Stewardship that holds when the tools — and the business — keep changing.